Boost Your Network: Creating a Referral Program for Real Estate Agents in London, Ontario

Real estate showing

June 24, 2024

Creating a referral program for real estate agents is an effective way to expand your network, increase property leads, and grow your business. As a property manager or landlord in London, Ontario, partnering with real estate agents can help you attract quality tenants and buyers. Here are some strategies for creating a successful referral program for real estate agents.

1. Define Clear Goals and Incentives

Before launching your referral program, define clear goals and the incentives you will offer to participating real estate agents. Common goals include increasing property leads, filling vacancies faster, and expanding your network. Incentives can range from monetary rewards to exclusive perks, such as:

  • Commission Bonuses: Offer a bonus commission for each successful referral that leads to a lease or sale.
  • Gift Cards: Provide gift cards to popular restaurants, retail stores, or local businesses in London, Ontario.
  • Exclusive Listings: Give participating agents access to exclusive property listings before they are publicly advertised.
  • Recognition: Highlight top-performing agents on your website or social media platforms to recognize their contributions.

2. Develop a Simple and Transparent Process

The referral process should be straightforward and transparent to encourage participation. Outline the steps agents need to follow to submit referrals and track their progress. Key elements of the process include:

  • Referral Submission Form: Create an easy-to-use online form where agents can submit referrals with relevant details, such as contact information and property preferences.
  • Tracking System: Implement a system to track referrals, monitor their status, and ensure agents receive their rewards promptly.
  • Clear Guidelines: Provide clear guidelines on eligibility, referral criteria, and the conditions for receiving rewards.

3. Promote the Program Effectively

To attract real estate agents to your referral program, promote it through various channels. Effective promotion strategies include:

  • Email Campaigns: Send targeted emails to your network of real estate agents, introducing the referral program and its benefits.
  • Social Media Marketing: Use social media platforms like LinkedIn, Facebook, and Instagram to share information about the program and engage with potential participants.
  • Networking Events: Attend local real estate events, conferences, and industry meetups to network with agents and promote your referral program in person.
  • Partnerships: Partner with local real estate agencies and brokerages in London, Ontario, to reach a wider audience and encourage participation.

4. Provide Ongoing Support and Communication

Maintain open lines of communication with participating agents and provide ongoing support to ensure their success. Key support strategies include:

  • Regular Updates: Send regular updates on the status of their referrals, program changes, and new incentives.
  • Dedicated Contact: Assign a dedicated contact person within your organization to handle inquiries, provide assistance, and address any concerns.
  • Training and Resources: Offer training sessions and resources to help agents understand your properties, referral process, and program benefits.

5. Measure Success and Make Adjustments

Continuously measure the success of your referral program and make adjustments as needed. Track key metrics such as the number of referrals, conversion rates, and agent satisfaction. Use this data to identify areas for improvement and make necessary changes to enhance the program's effectiveness.


Creating a referral program for real estate agents can significantly boost your network, increase property leads, and grow your business in London, Ontario. By defining clear goals and incentives, developing a simple and transparent process, promoting the program effectively, providing ongoing support, and measuring success, you can build a successful referral program that benefits both your organization and participating agents. At LSK Property Management, we are dedicated to helping you create innovative solutions to achieve your business goals and thrive in the real estate market.