Why 80% of realtors FAIL! | LSK Property Management

Real estate agent

May 8, 2024

Becoming a real estate agent is an appealing career choice for many individuals attracted to the potential for high earnings and flexible schedules. However, the reality is that not all real estate agents succeed in the industry. Let's delve into the common reasons why most realtors fail and how aspiring agents can avoid these pitfalls to thrive in the competitive real estate market of London, Ontario.

Lack of Effective Marketing

One of the primary reasons real estate agents struggle to succeed is a lack of effective marketing strategies. In today's digital age, having a strong online presence and utilizing social media platforms is essential for attracting clients and generating leads. Realtors who fail to invest in marketing or adopt outdated techniques often find it challenging to compete in the crowded real estate market.

Inadequate Training and Education

Another common reason for realtor failure is a lack of adequate training and education. While obtaining a real estate license is a crucial first step, ongoing professional development and training are essential for staying competitive and delivering exceptional service to clients. Realtors who fail to invest in continuous learning and skill development may struggle to keep up with industry trends and best practices.

Poor Time Management and Organization

Successful real estate agents possess strong time management and organizational skills to effectively juggle multiple clients, appointments, and tasks. Realtors who fail to prioritize their time or maintain proper organization may find themselves overwhelmed and unable to meet client expectations. This can lead to missed opportunities and ultimately, failure in the real estate industry.

Lack of Persistence and Resilience

Building a successful real estate career requires persistence, resilience, and the ability to persevere through challenges and setbacks. Many realtors fail because they give up too soon or become discouraged by rejection and market fluctuations. Those who succeed in the industry are often those who remain resilient, adapt to change, and continuously strive to improve their skills and service offerings.


While the real estate industry offers numerous opportunities for success, it also presents challenges that can lead to failure for inexperienced or unprepared realtors. By addressing common pitfalls such as ineffective marketing, inadequate training, poor time management, and lack of persistence, aspiring real estate agents can increase their chances of thriving in the competitive real estate market of London, Ontario.